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0xCC17 Newsletter by me, Anjali Kapoor offers insights and use cases of blockchains, crypto and Web 3.0 in modern day marketing and advertising.

Today, decentralisation of processes and systems is taking place at a rapid pace and shaking up industries and economies. DeFi (Decentralised Finance) is currently worth $100B, where economic value is being exchanged without the need for a central authority.

The advertising industry too, is in a state of evolution with the tightening of user privacy regulation, shifting ad targeting models and the traditional client-agency relationship in question. On the other side of the spectrum, the content creation and monetisation ecosystem is self-correcting to put control back in the hands of the creators, community marketing is taking centre-stage in campaigns and brands building is more culture-centric.

The rise of crypto, blockchain, NFTs and smart contracts adoption in the digital art, music and content industry has provided proof-of-concept that technology will be upending legacy systems touching consumer marketing, providing greater time and cost efficiencies.

Subscribing to 0xCc17 will provide you with a deeper understanding of the future of marketing and advertising in the metaverse, so that you can be prepared with adopting crypto-native strategies.

Get ready for DeMar (Decentralised Marketing). Subscribe to get full access to the newsletter and never miss an update!

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Brand Marketing In The Era Of A Decentralised Web

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International Media & Tech Marketing. Redefining the space between brands, blockchains, crypto & NFTs in relation to how businesses will engage with customers and fans in the Web 3.0 era. Previously built value & customers for WSJ, CNN, MSN & BBC.